The Italian automaker is introducing a new equipment grade for the Fiat Punto, called MyLife, which offers European customers a little more exclusivity combined with the latest technology and environmental compliance. The Fiat Punto MyLife price in Italy starts at 9,900 Euro for the 3-door version 69 bhp 1.2 Euro5 equipped with Start Stop technology, while the 5-door variant costs 10,700 Euro.